About Startup Alliance 

The who, what, where, how and why of Startup Alliance 


Startup Alliance is an organisation that has been built out of our own frustration!

In 2013 we were in the process of creating a startup. We were awesome at what the business did, however we needed help in other areas like Marketing, raising capital, finance, legal etc, so away we went, looking for someone to help us get what we needed.

There was nothing, no one, not even a website that we could join that could help guide us along our Startup journey ……… so we built it!

The result is a site that is now free to all users

  • can get access to training on everything you need to turn your dreams into reality,
  • webinars where you can learn from people who have gone before you and not just the successes, also the failures,
  • a forum that is available for everyone where you can ask anything you like. If there isn’t a member who can help, we will find someone who can.

and much much more.

This isn’t just any membership site, this site is focused on helping you become successful. We can’t do it for you, but we can certainly hold your hand along the way, and give you all the support you are going to need to make this thing work!


Champions of the Future

The Small to Medium Enterprise (Small to Medium Business under 200 employees) market segment is Australia’s most important market segment.

The SME space employees a whopping 63% of Australian workers. With our help, your business can become an employer sooner then you realise and you can become a champion of the future.

There are over 1.2 million SME’s in the Australian market place.

  • These 1.2 million businesses employ nearly 63% of working Australians (over five million Australians) and
  • Contribute to over 33% of Australia’s GPD,
  • SMEs represent over 80% of all business in Australia making the SME market Australia’s largest employer

*source, Australian Bureau of Statistics

Where are we at in our Development?

We all know that business is made of lots of successes and failures. Well two years ago, Startupalliance.com.au was complete and running until we made a fatal error on hosting and lost everything. Yep, the lot! It has taken up the next two years to build this site back up – all because we are dedicated to providing this service for you.

The following graphs depict where we are currently at with our new build.

Website Structure
Completed 77%
Training System built
Completed 25%
Training Materials Designed
Completed 88%
Membership Functionality
Completed 40%
Forum Functionality
Completed 16%

Where did it all start?

Hi, my name is Steve and I am the founder of Startup Alliance.

My background is varied, starting life as Electrician, moving into Electronics, then into Sales, then into Management/Senior Management. Over my time in business, I have had some massive successes, and some massive failures.

I have had exposure to

  • Technology companies,
  • FMCG,
  • Building/Construction,
  • Engineering
  • Retail
  • Government
  • Transport & Logistics
  • Emergency services
  • Health
  • Utilities

and a whole lot more. I have been around for years and has always had a flair for business.

Today I have three business in total. Each of them helps people/companies work through issues in a cost-effective manner. They all provide a teaching/coaching element.

As mentioned earlier, I started Startup Alliance out of frustration. I wanted  access to information and I was unable to find that one place that I cold come to get everything I needed.

So like any good Startup Technician, I have built this platform to help you find everything you will ever need to turn your Startup dream into a reality. You bring your skill and enthusiasm, and we will show you the rest.

I look forward to working with you and if there is anything you need from me, just contact me via our contact us page. 

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